and so governor romney is making this case. he's basically saying you go with president obama, it's more of the same. >> rose: more years of what happened and are you not happy with what happened. >> exactly. and go with me and i have a plan. in his closing argument he goes through his five, he's even given some of his items, name, the names of the bills that he would enact. and the president is saying i'm not done yet. he says you know, i'm to the going to give up that fight. and then he goes in his closing argue speech he talks about various people. and he said they need a champion. so he is running as the champion for the middle class. and that is both a message to the base but it's also to those undecided voters. >> rose: romney is running as a champion of woman. >> romney is running as a champion of everyone, he says. and of course that is to deal with the lingering problems from that surreptitiously taped 47%. but he is saying now that he is running as the candidate of change. which taking president obama's tag line from